Lexus has strategically combated its brand view of catering to a particular lifestyle and has come out with new Lexus CT200h. The idea that Lexus, just like Mercedes-Benz, serves the more mature car buyers has been pushed aside with the arrival of sporty Lexus CT200h, which gives a much needed breath of fresh air. This car is sure to get Lexus more buyers from diverse market segments.
The ‘most lucrative’ speed camera in Britain has been named and shamed. Not surprisingly, the local community is outraged by the findings of this camera. It has been discovered that the speed camera, erected on a road where few incidents take place, has netted the local council 1.3m pound per year.
The CT 200h is the announcement of Lexus, entering the premium hatchback family car market. The CT 200h will compete directly against the BMW 1 Series and the Audi A3. What Lexus is offering in the CT 200h is what its competitors do not have and that is a full hybrid car.